Sales Without Being Pushy

Selling without being pushy starts with focusing on the customer's needs instead of your own agenda. In Sales Without Being Pushy, Laura Cohn guides readers through stories, lessons, and guided exercises to write their own repeatable sales process, one built on their own experience and values, not a script. Along the way, readers work through handling objections around trust, value, and timing, so customers feel confident buying instead of pressured into it. The result is a sales system business owners write themselves and enjoy using to grow revenue 

Most service professionals and small business owners didn't start their business to become salespeople. That discomfort usually comes from associating sales with scripted, aggressive tactics that don't reflect who you are. Trying to 'sell' someone shifts your focus away from finding the solution that actually fits their needs. A sale usually happens as the result of presenting the right solution to the right customer at a price they feel good about paying. Sales Without Being Pushy helps you build a sales process around that mindset instead of one built on pressure. 

Objections are usually centered around trust, value, and timing. It's important to understand the customer, what they need, and how your business has the right solution for them. If a customer doesn't trust what you're selling, doesn't see the value for the price, or the timing isn't right, your communication needs to address that specific gap before they'll spend money with you. This workbook includes guided exercises specifically for handling these three objection types in a way that removes barriers to sales so more customers buy. 

Traditional sales training often teaches aggressive tactics and canned closing techniques. This workbook takes the opposite approach, drawn from Laura Cohn's own real-world experience rather than a corporate sales curriculum. It helps you write your own sales system that reflects who you are and how you want to do business, so sales feels enjoyable and gets better results. 

No prior sales experience or training is required. The workbook is built around stories, guided exercises, and real-life lessons that help you write your own sales system, no matter your background. Most business owners are already selling their products or services, whether they think of it as sales or not. This workbook gives them a way to sell more naturally, in a way that's authentic to who they are.