Media Kit

Short Bio

Laura Cohn is a Texas-based marketing and sales professional with 14+ years of internet marketing experience and a practical perspective on what helps small businesses sell more comfortably. She created Sales Workbook: Sales Without Being Pushy to help service professionals and small business owners enjoy sales and get better results.

________________________________________________________________________________

Extended Bio

Laura Cohn is a Strategic Marketing Consultant, founder of 416 Sales, and author of Sales Without Being Pushy: Write a Simple Sales System You Will Actually Use. With more than 30 years in sales and over 14 years in internet marketing sales and strategy, Laura conducted over 50,000 sales conversations and helped thousands of business owners improve their results.

Her career has taken her through retail sales, performing music, the elite dating industry, internet marketing, branding, customer experience, and business growth. That range of experience gives her a practical, real-world perspective on what helps small business owners and service professionals communicate more clearly and sell with more confidence.

In Sales Without Being Pushy, Laura shares the experiences that shaped her approach to sales, including a memorable lesson from navigating around thunderstorms while flying with her dad, which taught her why procedures matter. Through stories, lessons, principles, and simple guided exercises, readers write their own sales system and create an easy, repeatable sales process based on who they are, their values, and how they want to do business. The result is a sales approach that business owners can enjoy using to increase revenue. 

Laura lives in Belton, TX., Amazon Author

Featured In...

Inside Sales Without Being Pushy 

Sales Without Being Pushy: Write a Simple Sales System You Will Actually Use is a practical workbook built around 9 sections of stories, sales lessons, principles, and exercises. As the reader works through each section, they write their own sales system for their business, based on their values, their experiences, and how they want to do business. In Section 10, everything comes together into one simple worksheet, a repeatable system the reader can actually use. The goal of the workbook is to make sales enjoyable and help service professionals and small business owners get better sales results. A Read sample button is available on Amazon for anyone who would like to preview the workbook before the interview. 

Why This Matters Now

Small business owners are facing problems on multiple fronts. If they're spending money on marketing and it's not turning into sales, the business is losing money, not just underperforming. At the same time, AI is changing how people search for information before they look for a business. A lot of local business owners haven't caught up to that shift yet. Many small business owners didn’t go into business so they could become salespeople. If they haven’t figured out how to effectively sell, their business suffers. Laura Cohn talks to all three: how to close the gap between marketing and sales, how to stay visible as AI reshapes the playing field, and how business owners can sell in a way that is enjoyable and gets results.

___________________________________________________________________________________________________________________________________________

Interview Topics

Sales

The Unseen Gap Between Marketing and Sales

According to the Federal Reserve's 2025 Small Business Credit Survey, published in 2026, "Reaching customers and growing sales was the most commonly reported operational challenge" by small business owners. In a climate of inflation and tighter discretionary spending, Laura Cohn believes small business owners need to maximize every single touch point with a potential customer. Investing in lead generation without a repeatable sales system doesn't accommodate a sometimes longer buying process. Businesses with a proven sales system in place are already ahead of that curve, but the businesses without one lose the most ground in this environment. This is where valuable opportunities can be lost. She calls it the unseen gap between marketing and sales, and it's where money gets wasted, momentum dies, and business owners burn out. To close that gap, Laura explains how writing a simple sales system connects marketing and sales, accommodates a slower sales cycle, and makes sales and marketing more enjoyable for small business owners.

https://www.fedsmallbusiness.org/reports/survey/2026/2026-report-on-employer-firms 

___________________________________________________________________________________________________________________________________________

Marketing

How AI Search Is Changing What Local Businesses Need to Do Next

Most small business owners think online visibility means having their website optimized and being active on social media. Laura Cohn says that's no longer where online search is driving buying decisions. A 2026 Clutch survey found 69% of AI assistant users now use Google less than before, and AI has edged past Google as people's first stop for information. Today's buyers are using AI to understand their problem and figure out what to do about it long before they start looking for a business to go to. When they're ready to buy, they’re often just finalizing details. As a top-performing sales closer in internet marketing sales, Laura spent more than 14 years watching how search and buying behavior evolved. She sees the changes with AI as the kind of shift that happened when businesses first had to figure out what a website was supposed to do. The same thing is going on right now with AI, and most local businesses aren't even thinking about it.

https://clutch.co/resources/ai-adoption-and-usage-2026

___________________________________________________________________________________________________________________________________________

Business Growth

Why Sounding Like Yourself Is the Most Underrated Sales Strategy

Most business owners didn't start their businesses to become salespeople, but selling is part of the job so they have to figure out how to do it. Laura Cohn didn't learn how to sell from sales books or sales training. She learned her sales approach from flying airplanes, performing as a singer-songwriter, recovering from a life-changing injury, and other experiences in her life that weren’t about sales. For over 14 years, she was a top-performing sales closer in the internet marketing industry and had more than 50,000 sales conversations with business owners across multiple industries. She believes she was successful signing up new clients because she enjoyed doing sales. Along the way, she helped thousands of small business owners improve their online marketing results. In her workbook Sales Without Being Pushy, she guides service professionals and small business owners through writing their own simple sales system based on who they are, what they believe in, and how they want to do business, so that by the time they finish the workbook, they'll be motivated to do sales and will be more successful. 

___________________________________________________________________________________________________________________________________________

Suggested Interview Questions for Laura

• "Laura, many small business owners say they're getting leads, but not turning them into sales. What's actually happening there?"

• "If a small business already has good Google rankings and a solid social media presence, why is that no longer enough with AI search?"

• "You learned your sales approach from flying airplanes, performing as a singer-songwriter, and recovering from a serious injury. How do those connect to sales?"

• "You've had over 50,000 sales conversations. What is the secret to staying authentic instead of sounding like a scripted salesperson?"