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Email: laura@416Sales.com
Marketing is how people come to understand your business. The right approach ensures that what you communicate is clear, consistent, and aligned with who you are and who you serve.
Proven Marketing & Sales Strategy Across B2C and B2B Industries
Proven Marketing & Sales Strategy Across B2C and B2B Industries
Over the course of thousands of sales conversations with business owners, marketing professionals, and IT managers, I’ve developed a clear understanding of what consistently drives results in both B2C and B2B markets. That experience shapes a practical approach to marketing: invest wisely, execute professionally, and build strong customer relationships that last.
Professional Marketing & Sales Strategy for Digital and Retail Businesses
Professional Marketing & Sales Strategy for Digital and Retail Businesses
Marketing today looks very different than it did when I began working in the marketing industry in 2011.
Over the past decade, we’ve seen major algorithm changes, new social media platforms, evolving website technology, shifts in local and national online directories, and now the rapid rise of artificial intelligence. At the same time, retail environments have changed, consumer expectations have shifted, and in-person brand experiences matter more than ever.
Businesses have more marketing channels available to them now — and more competition for attention across screens, stores, and media. But while the platforms and environments have multiplied, the fundamentals of marketing have not. Repetition, consistency, 5 star fulfillment, and great customer relationships still win.
These principles drove success when businesses relied on billboards and print media — and they still drive success whether a brand is selling online, in store, or in the field face-to-face.
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