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Email: laura@416Sales.com
What’s the story behind 416?
What’s the story behind 416?
People have asked me, “Why 416?”
Back in 2017, when I became an independent contractor, I needed a DBA and had no idea what to name my business. At the time, I was focused on sales and our street address was 416 Mockingbird Lane. I took the 416 from our address, paired it with what I was doing, and 416 Sales was born.
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“Laura really has been amazing. We can't recommend her enough!”
— Jonathan Lovera (Google Review)
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“Words are not enough to describe how caring and professional Laura is. All we can say is that you will not regret dealing with her.”
— 777 Express (Google Review)
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"I was taught when I was young that it was important to make a positive impact."
Laura Cohn
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A Note from Laura...
A Note from Laura...
Hi, thank you for taking the time to learn a little more about me and 416 Sales. I'm guessing you may want to know where I'm coming from, why I'm doing this, and how I might be able to help you.
When I started working at an internet marketing company in 2011, I didn't know that it would turn into 14+ years of doing sales and marketing strategy work in that industry. I was hired as a project manager and didn't know much. I learned a great deal and was moved into sales pretty fast.
Me in the Google Doodle Hallway in 2014
In 2012, I had my first experience that showed me how powerful Google is. For anyone that had a website back then, they probably remember the Panda and Penguin algorithm updates.
Overnight, thousands of businesses lost their first page rankings on Google and the traffic that brought them sales just stopped. Over the next few years, the internet changed dramatically.
Then in 2014, the company I worked for co-hosted an event at Google's Irvine, CA offices. Our Google rep said on stage that Google is a data company and they were always looking for ways to use that data.
Fast forward to 2026, Google now provides all the primary source material to AI platforms and feeds their data to social media platforms. Everything is connected to Google's indexed data.
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"As technology has given people access to more information, search results have changed how customers interact with businesses."
Laura Cohn
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For over 14 years, I spent hours doing Google searches with business owners and listened to their marketing stories from just about any industry you can think of. I witnessed how things changed.
With the help of AI tools, I built this website in December, 2025. This site has been a great testing ground for how to show up in AI searches. Within the first three months, I got calls and emails from people finding me on Google in different states. Then people said they found me in Google AI overviews and ChatGPT searches. Now most of my leads come from people asking ChatGPT where they can find a good business that offers what I do.
If you want to learn more about how to show up in AI searches, feel free to reach out and we can talk about how to make this strategy work for you.
— Laura Cohn Founder, 416 Sales
How I Got Into Custom Bottled Water
How I Got Into Custom Bottled Water
After my last internet marketing position, I was at a business that was giving away store bought bottles of water. A former SEO client did custom bottled water so I called him and asked about doing some sales.
Then I was invited to a networking group. Sales and marketing spots were taken so I came in as a custom bottled water business. I built a 5 page website in December, 2025 when I was booked to do a short talk. Then my goal was to show up in searches. Then I got leads and orders.
Why I Became a Distributor for Sea Moss Organics
Why I Became a Distributor for Sea Moss Organics
In January, 2026, the owner of Sea Moss Organics called. He was a lead I had years ago. He introduced me to sea moss, we became friends, and I became a devoted sea moss gummy girl. He asked me if I would want to be a distributor and I said, "Yes."
You can read an interview I did with him that tells the story behind Sea Moss Organics.
How I Approach Sales in Business
How I Approach Sales in Business
In my life, I've worked a variety of different jobs. Before internet marketing, I had sales jobs in retail, the dating industry, media, and print to name a few. I was also a working artist, singer-songwriter for over 15 years.
In everything I ever did, I got my best results when I enjoyed what I was talking about and believed that what I had to offer could accomplish the goal set before me.
I sell what I believe in and I sell what I believe will work best for my clients. Those two things are non-negotiable for me when it comes to sales.
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"My goal has always been to help clients make the best choice to bring in more revenue based on what they have to work with. It always starts there."
Laura Cohn
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Not Sure Yet? Click the Read sample button under the thumbnail of the cover on Amazon to try it out
Sales Without Being Pushy
Sales Without Being Pushy
When I started writing this workbook I wanted this to help small business owners do better with sales. Then it became about helping them write a sales system they could use like I had. Then it became my mission statement, "To make sales and marketing more enjoyable for service professionals and small business owners."
The most successful business owners I talked to when I sold internet marketing services loved sales and marketing. It was one of their greatest joys and their businesses grew because of it.
Free Cold Calling Sales Lesson
Free Cold Calling Sales Lesson
Sign up to get your sales lesson today!
Sign up to get your sales lesson today!
Yes, cold calling can be fun. Learn a different way to think about cold calling and enjoy sales more.
Do You Have Time For A Quick Call?
Do You Have Time For A Quick Call?
Sometimes it helps to talk to someone about what is going on. There are a lot of options to choose from that promise wonderful things.
If you want to talk about sales or marketing your business, I'd be happy to listen and help you figure out what the next right move is.
Reach out to schedule a conversation.
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