Sales For The Win

No Matter Where You Start, Sales Is Always The Goal in Business

If you ask small business owners why they started their business, making money might be one reason, but a lot of them had other ideas about why they wanted to start their business. 

How Do You See Your Business?

I was in a networking group presentation with a panel. The question was asked, “If you weren’t in this business you have now, what other business would you want to go into and why?

One business owner said it wouldn’t matter what kind of business he went into. He loves business and business is about marketing, sales, systems, logistics, and spreadsheets. He said what a business does is not what the business is. 

I thought that was interesting. 

How Do You Approach Marketing?

Every business has to have systems and processes in place and has to be marketing to let people know what they are offering. 

I was on a live marketing zoom. The co-host said that you have to have a compelling offer that makes people want to take the next step to engage with your business. He said the offer should be geared toward who you want to work with and what they value. 

He also had a marketing strategy in place for new customers so they would continue being his customer. He always wanted his business to show up where people would be reminded about why they needed his services and what they provided. 

After becoming the #1 business in his category nationwide, he trained other business owners to do what he did. 

How Do You Provide Information To People Online?

I got an email from a keynote speaker that specializes in using customer experiences to create loyal fans for your business. She talked about using AI to get information which helped her take care of something she wouldn’t have known about and is now a customer of a business she purchased from for life. 

The company had information on their website that AI found and a process in place to take care of customer requests. 

How Do You Approach Leads That Need Something You Offer?

I was talking to a sales pro business owner who focuses on the relationship he has with people before they become his client. And at the same time, he said he always knows that the goal of the relationship is the transaction that happens at some point. His ultimate aim is to have his relationship with the client last for years. 

He talked about how a service professional needs to answer their phone, return calls, communicate well and do great work. There are so many companies competing for attention that you have to really treat people well and differentiate yourself so you can stand out above the level of noise we’re surrounded by everyday.

He pointed out that a business has to take care of people to earn their business.  

How Do You Sell Effectively When You Need To Make Money?

I think the first thing is to understand what your business does and who it serves. I think the point made about knowing what a business is can take the mystery out of how a business should be run.

It’s about getting in front of the right target audience with the right message and doing it consistently over time. You need to talk to the right people in order to bring sales in. If you have a service for homeowners, don’t talk to people renting an apartment. 

Marketing gets you in front of people. Information helps them understand what you offer. Relationships build trust. Systems create consistency. But sales are what turn all of that into a business. 

You need to have a sales system that gives you the framework for talking to your target market, communicating with them effectively and having a repeatable process for sales conversations and follow ups that brings in paying customers. 

A business is a business when it’s bringing in sales. 

How Do You Get A Sales System?

You can get my sales workbook, “Sales Without Being Pushy: Write a Simple Sales System You Will Actually Use.” It’s designed to guide you through 9 sections with simple exercises so at the end you will have a sales system that you wrote based on who you are, your values, and how you want to do business. 

You can get it on Amazon or read more information here. https://www.416sales.com/sales-without-being-pushy